An unexpected discovery while riding the tube in 1988 transformed the path of a teenage Ghanaian newcomer to Britain. Scouted as a model, Edward Enninful was quickly drawn into the capital's buzzing 1990s cultural landscape, evolving from mannequin to stylist and, by the age of 18, becoming the style editor of i-D magazine.
"That era was the height of the Young British Artists – Jay Jopling, Tracey Emin. I encountered Kate Moss at a casting," he remembers. "Then Naomi Campbell for a cover, and I felt we’d be great friends. We all hung out across disciplines. Friday became Saturday into Sunday. I long for that energy."
Although Enninful appears wistful, he is in good company. Lately, a wistful romanticisation of the 1990s has become pervasive. However in the intervening decades, Enninful believes a significant change. "In my view, we’re less tolerant now than we were in the 90s," he says. "This isn't just this country – it’s worldwide."
This change is hard to ignore: the rise of nationalist groups, the pushback against so-called "wokeness", and the reassertion of traditional beauty standards. In place of the hope of the late 90s, now a more divisive political personality stands as a potential leader. Furthermore, the Union Jack, once an symbol of Cool Britannia, has become contentious again.
In Enninful's view, the response has always been to champion culture in all its multifaceted forms. This was the driving force behind his first issue as editor of British Vogue in 2017, which served as a portrait of modern Britain, including a broad spectrum of prominent faces from art.
"Those in a position of influence should employ it," he says, referring to those editorial decisions. "Everyone talks about immigration; I wouldn't be here if Britain were not a welcoming country, if it hadn't given my family a home and an opportunity. That’s the Britain I always loved. I believe this period will pass."
He takes comfort in the younger generation: "They’re much more aware than we were. They analyse unconscious bias – I had no concept what that was."
The beginnings of his career would forge a groundbreaking career characterised by boldness and diversity. Enninful set a precedent as the first man, first black man, first gay man, and first disabled Black gay man to lead at British Vogue. His time featured landmark covers showcasing models of colour, plus-sized women, older individuals, and individuals from all walks of life. Importantly, sales increased.
"Ignoring vast segments of the population, it’s not just that you’re not being inclusive – it’s a poor strategy," he explains.
He has recently launched his agency EE72 and its accompanying magazine, 72, his key endeavour since departing his previous role. He says he wants to continue being a "change-maker".
"I’ve always questioned the established norms. I was brought up in a place where everybody was black – the physicians, the attorneys, the president. Then we came to England, with nothing, and I found myself on the margins. I was painfully reserved. My teachers predicted I’d achieve nothing. Me and my brothers were harassed under the suspicion laws … all that gave me a sense of being between worlds."
Defying the stereotype of fashion editors as loud and highly strung, Enninful is calm and radiates serenity. His life has involved challenges, including openly discussed periods of depression and substance use.
He has also undergone significant health challenges, having had multiple operations on his eyes, leading to partial sight. "I experienced such a dark place for two years, not working, fearing I was going to go blind. It’s comparable to PTSD; you just live in fear 24/7. I thought, if this ever ends, I’m just going to pursue all that I was so fearful to do. I’m not going to limit myself to just being an editor or a figure in fashion."
This drive to be typecast has inspired him outside the industry that established him. He is now putting together a significant 1990s exhibition at Tate Britain, bringing together work by a roster of pivotal artists and photographers from the era. The show, he says, aims to capture the decade's creative cross-pollination – and give platform to those who weren't given adequate attention at the time.
"The establishment sometimes neglected to celebrate the truly innovative creators because they lacked the expected background," he states.
The magazine 72 itself uses a different business model, forgoing traditional advertising in favour of partnership-based projects. "We ask, what can we create collaboratively? Is it an event, a series? The magazine is part of a broader vision."
Today, Enninful is regarded as one of the world's most respected industry leaders. His story, he feels, is a demonstration to the power of defying expectations.
How would the younger Edward think of the man he has become? He laughs heartily. "It would be a surprise, but he’d be impressed. In those days I was a rebel. I never imagined institutions like Tate were a place for someone like me."
He pauses. "Gratitude is key. We lost our home, we fled our country. I came close to losing my vision. So there is no room for fear. People have doubted me my whole career. But I am unstoppable once I’ve set my intention to do something."
Eleanor is a passionate writer and cultural enthusiast, sharing her experiences and discoveries from across the UK.